You want to create a logo for your business or organization. Our first recommendation, if you have the funds, is to commission or employ a designer. Even though creating a logo may appear easy, any competent logo designer will tell you it’s not. Seldom is the design process.
Furthermore, quality is a function of price, and we want you to have the best.
Yet, if you need to begin creating your brand’s visual identity and working with Tulsa logo design isn’t an option for you, we can help.
Understanding a Logo
Probably an apple with a bite eaten out of it or a renowned swoosh comes to mind when you think about this question. We all understand what a logo is, after all.
A logo is a symbol or pattern that identifies a business or organization, together with its offerings, personnel, etc.
A logo, in the most basic sense, identifies. It affects how people perceive and remember your business. It serves as the public face of your company as well.
Making a statement about your company through your logo is another option. Consider Amazon’s as an illustration. The smiley arrow conveys that the business offers everything from “A-Z” and also symbolizes how pleased clients are with their shopping experience.
What A Logo Isn’t Is
- Your Brand
Although they are frequently confused, your logo is not your brand. And your logo is not your brand. Your image, what people think of you when they hear your name, the things they say to other people about you, and the emotions you evoke are all part of your brand. Not from a logo, but from a thousand interactions with your customers, is your brand built.
- Your Distinct Appearance
You don’t simply need a logo, you need a brand identity, a smart logo designer will tell new businesses or organizations when they ask for a logo designer. Although they play a role in the overall image, art logos, are not it. They are merely one component of a bigger visual system that also consists of your colors, fonts, photographs, images, layout, and other elements.
- An Indication of Achievement
Your company won’t succeed or fail because of your logo. The Enron emblem was attractive, but the company’s ethics weren’t. The billion-dollar business Two Guys and a Truck got its name from a stick figure sketch the founders’ mother did on a napkin. The world’s worst logo can’t keep an honest company from succeeding, and neither can the best one.
Two Considerations Before We Begin On How to Create a Logo
Plenty of strategy goes into design. Undoubtedly, you will eventually need to produce something visually appealing. Nonetheless, the majority of the effort is strategic, particularly in the beginning. Be prepared to ponder and make decisions more often than you draw.
You’re not merely creating a logo. Keep in mind that the art logos, is merely a small component of a bigger visual system, and each of its parts must function as a whole.
You should work in stages if you want to achieve something correctly. Although every designer has a unique process, the one we’re going to walk you through comprises five stages;
- Discover
The enquiry stage is the discovery stage. Logo designer takes advantage of this opportunity to learn as much as they can about their clients’ businesses, brands, and other aspects of their client’s firm or organization. Inquiries concerning the desired appearance and feel, all potential use cases, and any particular requirements can also be made at this point.
The tone of your brand, your design aim, visual concerns, and an early vision for the design system and logo, together with any themes that emerged during this stage, are a few things you might mention.
This strategy paper will serve as both a roadmap for the following stage and a metric by which to assess your progress. Consider how successfully your deliverables, at the conclusion of each phase, achieve the creative strategy’s vision. In order to maintain objectivity, refer back to this paper whenever personal preferences and opinions inevitably come up.
- Explore
Although “exploration” sounds more exciting, this is your research phase. And it is, we assure you. As someone starting this design process alone, I think the exploring phase will be the most enjoyable and perhaps also most useful.
In essence, you’ll be shifting your attention outside of yourself to discover and investigate design elsewhere. Your two objectives are as follows: Get informed and motivated.
For instance, the color blue evokes dependability, authority, and trust. The fact that blue is a common option for banks, credit cards, and software is not a coincidence. Green symbolizes tranquilly, progress, and health. Businesses like Whole Foods and BP strategically communicate their level of concern for the environment through the use of green in their branding.
- Design
Finally! The objective is quite simple: Start creating some logo concepts using all the factors and inputs from the first two rounds.
- Refine
It’s time to focus if you had a wide range of possibilities at the end of the previous phase. Already made your decision? Great! So let’s test it out.
- Define
Quality and consistency are crucial for preserving the integrity of your brand identity. Given the variety of locations in which your mark will be used and the potential user base. It’s crucial to establish a set of regulations and standards on how to use your logo. How not to, etc.
Conclusion
You might be thinking, “Wow, that’s a lot,” after reading all of that. We comprehend your emotions. When we stated how much effort goes into creating a logo, we weren’t kidding. Weeks are normally needed for designers to complete each phase. Thus, our final bit of advice is to take your time. Spend some time performing the exercises we described in each phase. Your amount of work will be reflected in your final design. However if you are looking for clothing logo design, then get in touch with Logo Magicians.