Biscuits Market Overview
Biscuits, those beloved baked treats enjoyed across the world, have been a staple in the global snack landscape for centuries. As consumers seek convenience and indulgence, the global biscuits market has continued to thrive. In this report, we delve into the dynamic and ever-evolving world of biscuits, exploring its growth trajectory, market drivers, and emerging trends.
According to a recent market report by expert market research, the global biscuits market size reached a substantial value of USD 124.27 billion in 2023. With a steadily rising CAGR of 5.3% it is projected to soar to USD 198.20 billion by 2032. The enticing allure of biscuits transcends geographical boundaries, making them a universally cherished snack. Their widespread popularity can be attributed to several factors.
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Driving Forces Behind Market Growth
Several key factors have propelled the growth of the global biscuits market:
Biscuits as a Versatile Snack: Biscuits have always been the perfect snack for various occasions. From tea time indulgence to on-the-go convenience, biscuits have carved a niche for themselves. The ease of portability, longer shelf life, and diverse flavors and textures make biscuits an attractive choice for consumers of all ages. Whether you’re reaching for a classic chocolate chip cookie or a savory cracker, biscuits offer a world of taste in a compact form.
Innovation and Flavor Explosion: The biscuits market has witnessed a remarkable transformation over the years. Manufacturers are constantly experimenting with flavors, ingredients, and textures to cater to evolving consumer preferences. From exotic ingredients like matcha and lavender to the fusion of sweet and savory flavors, innovation knows no bounds. These new and exciting flavors keep consumers engaged and entice them to explore the ever-expanding biscuit aisle.
Health-Conscious Choices: As health and wellness awareness continues to rise, consumers are seeking healthier biscuit options. This has given rise to a surge in demand for whole-grain biscuits, gluten-free alternatives, and biscuits fortified with vitamins and minerals. Consumers no longer have to compromise on taste while making healthier choices, as manufacturers are responding with a wide array of options to satisfy both cravings and nutritional needs.
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Globalization and Cross-Cultural Influences: The biscuits market is no longer limited to its country of origin. The globalization of food culture and the ease of international trade have led to cross-cultural influences in the biscuit industry. This has resulted in the availability of biscuits inspired by various cuisines from around the world. From French macarons to Japanese mochi biscuits, consumers can embark on a culinary journey without leaving their local supermarket.
Environmental and Ethical Considerations:The biscuits market is also being shaped by consumers’ growing concerns about sustainability and ethical practices. Many consumers are seeking out biscuits made from ethically sourced ingredients, and companies are responding by adopting eco-friendly packaging and sustainable sourcing practices. This eco-conscious approach is not only meeting consumer demands but also contributing to a positive image for biscuit manufacturers.
The Impact of Digitalization: In today’s digital age, online shopping has become the norm for many consumers. The biscuits market has adapted to this shift by offering a wide range of biscuits through e-commerce platforms. The ease of online ordering, coupled with doorstep delivery, has further fueled the growth of the biscuits market, allowing consumers to access their favorite treats with a simple click.
The Role of Packaging and Presentation: Packaging plays a pivotal role in the biscuits market. Attractive packaging not only preserves the freshness of biscuits but also entices consumers with eye-catching designs and branding. Many manufacturers are investing in innovative packaging solutions to enhance the visual appeal of their products. Additionally, packaging size and format cater to different consumer needs, from individual portions to family-sized packs.
Biscuits Market Segmentation
The market can be divided based on product type, ingredients, packaging type, distribution channel, and region.
Market Breakup by Product Type
- Crackers and Savory Biscuits
- Plain Crackers
- Flavoured Crackers
- Sweet Biscuits
- Plain Biscuits
- Cookies
- Sandwich Biscuits
- Chocolate-coated Biscuits
- Marie Biscuits
- Milk Biscuits
- Others
Market Breakup by Ingredients
- Wheat
- Oats
- Millets
- Others
Market Breakup by Packaging Type
- Pouches/Packets
- Jars
- Boxes
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Bakery
- Online Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global biscuits companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Britannia Industries Limited
- Nestlé S.A
- PepsiCo Inc.
- Orion Corporation
- Bahlsen GmbH & Co. KG
- Burton’s Biscuit Company
- Mondelēz International Inc.
- Parle Products Pvt. Limited
- ITC Limited
- Grupo Bimbo, S.A.B. de C.V.
- Yildiz Holding A.S.
- Others
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